By Sharanya Gopinathan
You know those days when you’re late to work and also need to quickly fix up your marriage? A Pakistan-based taxi app has got you covered!
Careem, a taxi app like Uber in Pakistan, has launched the kind of add-on that we never knew we needed (and still don’t know we need, to be honest). The new service allows you to share your cab with a ‘rishta aunty’, who will accompany you on your journey, during which you tell her your marriage preferences and the aunty will later get in touch with you with prospective matches. As Twitter user @sundar_waqar points out, like our mothers weren’t enough.
We’re not the ones who’ve decided to call them rishta-aunties, by the way. Careem Pakistan’s head of public affairs, Sibtain Naqvi, actually used this specific term while explaining the move to local media outlets, and said that the move was to connect professional rishta aunties to help younger cab users find the right match, and that the idea was based on conversations they’d noticed amongst senior users. Yeah, sounds about right.
The campaign is currently available in Lahore, Karachi and Islamabad, and will go on for two days, although Careem threatens to extend the service if they receive an “extraordinary response” in these two days.
People on Twitter have been sharing their new notifications from Careem, along with their reactions to the move. No joke, this is what Careem’s rishta notification looks like:
https://twitter.com/CheeeeeseFries/status/887514189232840704