Valentine’s day is just around the corner and companies are busy promoting themselves by adorning their products with red and pink hearts. All around us, we see chocolate commercials with lovey-dovey jingles, gigantic heart-shaped balloons popping up in every next shop, scrumptious bouquets of red roses suddenly erupting in every girl’s hand, couple-party invitations being plastered in cafes and what not. We might just as well puke hearts in red.
All in all, we all are well-aware of the clichéd emergence of Valentine’s day marketing every year.
But two guys in Punjab have stepped up to end the banality with their adorable, brilliant marketing strategy for, what seems to be, their shoe shop.
— Ankur Bhardwaj (@Bhayankur) February 6, 2018
The hilarious video going viral on Twitter begins with a turbaned young man talking about how guys will propose to girls on Valentine’s day and whether to accept their proposal is up to the girls. “Baaki kudiyoon, je taunu koi munda taudhe naa kehn te taang karda e, ched da e, gher da e ya irritate karda e, tussi aude jutiyaan marni e” With this dialogue he directly addresses the girls or the ‘kudiyaan’ that if a guy is being stalker-ish and not accepting their dismissal, then they should just hit him with their ‘jutti’ or their shoes.
At this moment, his pal behind him pipes up to say ‘And for shoes, you should contact us’ and lists out the complete address of their shop located in Sirhand, a town in Punjab. And then lists all the types of shoes available. “Saade kol Dutch heel, flat heel, pencil heel, high heel, Pakistani jutti…har ek prakar di jutti mil joungi”
We can’t confirm or deny whether it’s a really witty ad for a real shop or just a great joke but now you know what to do on Valentine’s Day.